​OJAR, founded by Sheikha Hind Bahwan, is a modern fragrance house that redefines luxury perfumery through craftsmanship and contemporary vision. Drawing inspiration from Oman’s striking landscapes and rich olfactory culture, OJAR blends expertise with elegance to create a unique sensory experience.​

​In collaboration with OJAR, Centdegrés developed a cohesive brand identity, starting from conceptual research and naming to the creation of a distinctive visual identity, product design and immersive retail experience. The name “OJAR” is derived from “Hojari,” the finest quality of frankincense resin, symbolizing the brand’s commitment to authenticity and excellence. The bold metallic blue identity, inspired by Oman’s vast landscapes, reinforces this vision—evoking sophistication and modern luxury.​

​At the heart of OJAR lies Absolute, a collection of perfume oil that reveals the perfect fusion of ingredients & fragrances from East to West in a very modern and inspiring manner. A smart design with an elegant and chic gesture to sign this exceptional object of daily pleasure with an innovative and functional dual-cap system—featuring an elegant glass stick for precise application and a roll-on for effortless use, blending luxury with practicality.​

​OJAR is more than a fragrance—it is a modern masterpiece. Through a meticulous integration of design, storytelling, and functionality, OJAR is an enduring symbol of creativity and olfactory excellence, ensuring its relevance in the global luxury market.​