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Leen Long
District Fragrance Collection
Beauty & Fragrances
Centdegrés collaborated with Meishang Group to develop the packaging design for Leenlong's high-end anti-aging serum, known as the "Leenlong Dice." This design, initiated three years ago and launched this year, draws inspiration from traditional jade craftsmanship, embodying the brand's commitment to Chinese anti-aging principles.
The packaging features a double-layered structure that mirrors the restrained and gentle qualities of jade, a symbol deeply rooted in traditional culture. The inner pure jade-colored sphere represents the product's essence, forming a dialogue with the crystal-clear exterior. This interplay between inner quality and outward appearance reflects the brand's philosophy of ‘harmony but different, beauty and exquisite’.
The cap's iconic design echoes the carved shapes on the sides, creating a harmonious and dynamic aesthetic. This thoughtful combination of materials and forms not only enhances the serum's visual appeal but also aligns with Leenlong's pursuit of a ‘true, balanced, self-consistent’ attitude towards life.
Through this collaboration, Centdegrés has successfully transformed Leenlong's serum into an object of desire, blending cultural heritage with modern design to resonate with Oriental women seeking high-end skincare solutions.
Product Design • Concept Design • Packaging Design