“French Niche Art Perfume Bon Parfumeur opens its first store in China”

Paris-based perfumer studio Bon Parfumeur was founded in 2017 by Ludovic Bonneton. In an attempt to reinventing the Parisian perfume industry in a very modern, artistic way. On May 16, the first national flagship store of Bon Parfumeur opened in Xintiandi, where you will have the opportunity to explore the style of the French perfumer's studio. Log workbenches, glassware, green plants and flowers show the wonderful collision of nature and modern craftsmanship.

In the store design, centdegrés recreated the perfumer's workshop in Paris around the brand's iconic digital codes, deconstructing and creatively showing the process of perfume creation. Retro typewriters, shops on the streets of Paris, perfumery tools and utensils, each element is organically and orderly combined, and finally presents Bon Parfumeur's perfumery law - coded digitally, marking the soul of the three aromas. On the fragrance classification wall, you can easily find in your favorite scent by following the exclusive numbers and color labels of the 10 fragrance families."