Mercedes-Benz, in collaboration with INCC Parfums, introduces a groundbreaking trilogy of fragrances: Land, Sea, and Air. This collection celebrates the elements that define the brand's iconic three-pointed star. Designed for individual wear or as layered combinations, the fragrances offer a personalized olfactory experience and unique self-expression.

Centdegrés partnered with Mercedes-Benz AG to shape this visionary project, delivering end-to-end expertise—from art direction and campaign production to product and packaging design. The result is a collection that seamlessly combines the brand's legacy with modern innovation, offering an exploration of the elements through all the senses.

The flacons of the bottle reflect the Mercedes-Benz star, with each fragrance presented in a unique, angular bottle. The design balances sharp lines and curves, mirroring the elegance of the brand's automotive design language. Sustainable materials, including recycled glass and aluminum caps, highlight the commitment to environmental responsibility. For instance, the Trio Nomade box features a recycled leather case crafted from upcycled S-Class interior materials, further connecting the collection to Mercedes-Benz's heritage.

The campaign conceptualised by Centdegrés, filmed in Iceland, captures the essence of the trilogy—a reconnection with the natural world. The film features champion of kitesurfing Valentin Garat, who personifies the bold spirit of the fragrances, navigating landscapes that echo the elements. 

The Mercedes-Benz Land, Sea, and Air trilogy goes beyond traditional fragrance collections, offering an experience that invites consumers to explore, create, and connect with the world around them. By integrating design, innovation, and environmental stewardship, this project stands as an ode to the elements, embodying the beauty and precision that define Mercedes-Benz.