NONGSHIM – THE REVAMPED SHRIMP

For 40 years, Nongshim, the uncontested king of Asian snacking, has graced the Korean market with its unmissable shrimp snacks. It was about time to revamp them in a way that would appeal to younger generations without disturbing habitual consumers. centdegrés has taken into account the main values of the brand – the authentic taste, the gustatory and dietary qualities – and revisited all the codes ever so subtly.

The same beautiful shrimp that changes directions to come closer to the product; the same orange, albeit more luminous; the same text with the same font, but denser, and a little more flavor to indicate that the product is still the same but stronger, more textured and spicier.

Result: The unmissable shrimp snacks, still recognizable at first sight, but more modern and more explosive… Exactly like a face lift, imperceptible, giving the impression that they are 10 years younger! At least.