NONGSHIM -CHIPS NEW LOOK
How to entice young consumers to gravitate towards iconic products that they have always witnessed their parents and even their grandparents select, without boring their elders? This is the challenge that Nongshim, the king of Asian snacking since 40 years, has embarked centdegrés on. Objective: taking a fresh look at this historical brand and contributing to its evolution. By mixing subtlety, carefulness and audacity, the agency has thus re-designed the Potato chips, a great classic of Korean snacks and aperitifs.
The colors are still the same, but they are more appetizing; the logo remains round, but it now looks more modern; the same pictures of naturally flavored or sour cream and onion chips are being used, but they have amplified in dynamism, perspective, generosity and particularly in deliciousness… With the combined resources of centdegrés Paris and centdegrés Casablanca, which is an agency particularly active with regards to food products, the challenge was duly met: with its new packaging, the unmissable Korean snack is still recognizable among thousands. Still the same, but with double the crispiness. Tastiness. Modernity. Enticement. Deliciousness!