LE JARDIN RETROUVÉ
Le Jardin Retrouvé is a perfume brand created in the 70’s by Yuriy Gutsatz, making him the first ever perfumer to create his own perfume house.
In 2020 his son Michel Gutsatz and his wife Clara, requested the help of the creative activists of the agency centdegrés to help reinvent their brand platform, its visual environment, its typical logo and its bottling.
Le Jardin Retrouvé is a familly story. A romantic story with a spirit of serenity and tells us about an olfactive escapade; soft and delicate. The challenge for centdegrés was to preserve this spirit, the soul of the brand, all the while giving it a modern kick in order to reach a broader target and please a wider clientele.
However the idea was also to create an image so strong and recognizable to make a statement, to eventually have a logo recognized by everyone.
Here’s the story behind the new brand identity in the words of the direction team of Le Jardin Retrouvé:
“Our new symbol is a miniature portrait of our brand. First of all, the shape isn’t that of a door but of a gate: the gate that we so gladly open to you all so that you can tag along on this trip with us. Your concentric steps then lead you to our initials, LJR as in ‘Le Jardin Retrouvé’, at the hea
| As you can tell, the brand is very artsy and poetic. When Michel and Clara Gutsatz came to us with the brief for their new visual identity and packaging needs we were so excited there was no way we could refuse. Clara created little stories for each of their perfumes, stories that transport you to another world through scents and art.Our team of graphists were inspired and created a poetic harmony by using some elements of these stories. For each pack you find a piece of art, for the Tubéreuse Trianon collection you’ll find a sculpture. The element of art is surrounded by paintings of the fragrance’s components painted by Le Jardin Retrouvé.Centdegrés gathered all the elements, reworked them a little bit and arranged to create this beautiful visual poetry, to help tell the story Clara Gutsatz and Le Jardin Retrouvé have imagined… ✨ |
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Our #brandintelligence department is a team of passionate people that work with you and for you to build or boost your brands. By developing the most inspiring and compelling strategic models, we help you win you battles and make sure that what we create together is always worth talking about.
@Le Jardin Retrouvé, a gallery of fragrances and bottled journeys.
After many years of existence, the brand wanted to clarify their positioning and immerse their clients in a universe of senses.
@centdegres’s objective was to reassert the historical codes of the brand all the while shining light on the brand’s artistic director’s work. @Clara Feder imagined a poetic escape for the brand and our #brandintelligence experts helped translating it into words with a new #brandplatform.
