DIPTYQUE
Retail design, consumer experience and international deployment.
Diptyque shared with centdegrés its history, from the treasures the founders brought back from their travels, to the etching realized by one of them. This heritage is translated through various materials such as metal, wood, mirrors, stone or wall paper.
diptyque and centdegrés: a new stage in the Marais
diptyque renovates its Marais shop Rue des Francs Bourgeois, one of the new trendy places for fragrance and cosmetics in Paris. For its 5th shop in the capital city, diptyque collaborated with centdegrés to create a new precious space for its olfactory creations.
The aim was to express fully the essence, codes, creativity and history of the Brand while keeping in mind the architectural as well as the cultural specificities of the Marais.
In order to do so, diptyque shared with centdegrés its history, from the treasures the founders brought back from their travels, to the etching realized by one of them. This heritage is translated through various materials such as metal, wood, mirrors, stone or wall paper.
This tumult of materials creates a unique and eclectic cocoon. The idea was to live again the first diptyque experience of its historical boutique in a “retro chic bazaar”. This atmosphere is reinforced by the modern movement inspired furniture, the wallpaper in reference to the etchings of the founders, the play of colors and contrasts, as well as the building stone left partially untouched, symbolic of the Marais’ architecture.
https://www.vmsd.com/content/diptyque-and-centdegr-s-new-stage-marais
diptyque ville rose boutique by centdegrés & diptyque, Toulouse – France
Nestled in a lively neighborhood, centdegrés collaborates with diptyque in the « ville rose » on a new boutique that offers a journey of the senses. centdegrés was responsible for tracing the essence, codes, and the creative and unique brand heritage in keeping with the cultural and architectural history of the city of Toulouse. The inviting universe showcases the collections of eau de toilette, eau de perfume, home fragrances and body care through innovative rituals.
In a nod to the etymology, the architecture of the boutique offers two large windows. Reinterpreting the origins of the House, wallpaper, antiques, photos, drawings, archival textiles and a crystal chandelier create a warm setting. 50’s inspired furniture, a broad chest, and library shelves connected by a black, metal cabochon engraved with the logo of the House, give this space an air of « home ». The décor puts the spotlight on color. Malachite wallpaper covers the wall behind the range of home fragrances and the iconic line of 34, boulevard saint germain.
Playing on the color of the city walls, the red brick wall showcases the collections. Fragrances and body care products are installed in the heart of the shelves, while the range of The Art of Care is arranged around a hammered copper sink. Finally the collection of eau de toilette and eau de perfume is highlighted on two pedestals, inviting exploration of this rich olfactory experience.
At the heart of the olfactory experience lies diptyque’s three pillars: narration, imagination and travel.
