Shrumei represents a groundbreaking approach to wellness, harnessing the transformative power of mushrooms and fungi. At its core, the brand is about wellness solutions rooted in scientific rigor and innovation, while staying deeply connected to nature. Centdegrés collaborated closely with Neeta Life Sciences to bring Shrumei to life. From the brand's positioning and concept, to naming and the final visual identity, every element was crafted to embody the essence of the brand idea.

Our approach went beyond visual identity. We conceptualized and developed a cohesive brand experience that extends to every touchpoint—from product lines to consumer interactions. The logo is a contemporary homage to nature’s design, a refreshing approach to depicting the mushroom itself by its integration into the parallel lines of the letter 'H’. This evokes the imagery of a mushroom.

While the logo and typography reflect a modern and clean sophistication, the packaging design integrates natural motifs with minimalist, earthy aesthetics. We let the ingredients – the vibrant mushroom families – guide our packaging design. By incorporating a palette of bold, bright colours juxtaposed with sleek, minimalist forms, we reimagined traditional packaging aesthetics along with textured finishes and natural tones to encapsulate Shrumei’s niche and premium appeal. 

Everything from the brand’s essence to the tactile experience creates a seamless connection between the product and its botanical origins.

Shrumei doesn’t just provide products; it offers a philosophy—a thoughtful journey toward nourishing the body and mind while honoring the planet. Every element of the brand experience is imbued with the same ethos: a perfect harmony of nature’s intelligence and the possibilities of modern science, reimagining wellness in a way that is both innovative and deeply meaningful.