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Maybach

Essence to a New Dimension

Beauty & Fragrances

Maybach Haute Parfumerie is a testament to the brand’s pursuit of excellence, crafting a bridge between precision engineering and the refined world of haute parfumerie. This private collection embodies Maybach’s ethos: understated sophistication, meticulous craftsmanship, and an unwavering commitment to creating timeless icons. Each fragrance, genderless and unique, reflects the brand’s dedication to elevating the senses and redefining luxury.

To craft the brand identity and design, Centdegrés delved into the brand’s vision to craft a perfume line that resonates with the same artistry as its automobiles. Our approach was rooted in understanding how Maybach’s philosophy of balance—between power and restraint, tradition and modernity—could inspire not just the fragrances but how they are presented. From conceptual ideation to packaging creation, every aspect of the project was crafted with a singular vision: create a sensory experience that transcends expectations. The best made from the best. 

At the heart of this collection is the Athenaeum concept, a bottle design that marries form with function. One-of-a-kind anodized aluminum detail on the side reflects the sleek precision of Maybach, while the robust wooden base grounds the design in timeless elegance. Beyond gender, beyond known luxury. Subtle engravings and harmonious symmetry further echo the brand’s values, ensuring the bottle is not just a container but a piece of functional art.

This collection extends Maybach’s philosophy into an intimate, wearable form of luxury. By combining thoughtful design with exceptional craftsmanship, Maybach Haute Parfumerie offers a sensory experience that celebrates the brand’s legacy while inviting a deeper connection to its timeless values.

Product Design • Campaign Design • Concept Design • Packaging Design • Manufacturing

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