THE PARIS BAR – LE BARREAU DE PARIS
Evolution without harm
In 2018, after a campaign accompanied by centdegrés, Marie-Aimée Peyron, spearheading the Paris bar, entrusted the agency with the creation of a more youthful image – new spacious layout, new modern and generous logo – for the ancestral Bulletin, to render it more modern and clear and to encourage its readers to once again dive into its pages.
As part of this project, centdegrés created two capsule websites, clear and didactic, allowing lawyers to follow the advancement of the projects of their Bar Council and to discover the way the new High Court, which had been freshly inaugurated, is organized, and how it functions, confusion free. The mission’s bet:
To modernize without revolutionizing, to accompany the evolution of a millenary profession that is anchored in tradition in the smoothest way possible, and bring about change while remaining statuary and reassuring.
