THE LAFUMA SAGA
A long companionship
It all started in 1993. The agency was starting to soar and Philippe Joffart had just taken over Lafuma. He entrusted us with the creation of a new logo. We drew our inspiration from the original logo to which the enterprise was very attached and we breathed into it the new Lafuma spirit, precursor of the outdoors: simple, letters easily identified and a very structured poplar leaf acting as an additional letter. Very quickly, this signature imposed itself.
In 1993, centdegrés created for Lafuma a signature symbolizing the outdoors which has become, with time, inseparable from the brand.
The unmistakable poplar leaf that symbolizes the outdoors; the iconic Relax chair… centdegrés has accompanied the Lafuma saga during nearly 30 years, co-creating with a lot of enthusiasm what became, with time, the legacy of the brand.