SERGE LUTENS – SAMARITAINE

Serge Lutens unveils its first-ever makeup and fragrance counter in travel retail Europe, at DFS La Samaritaine. Inspired by Mr Lutens’ library in Marrakech, the shop blends together traditional and modern design cues to create a unique storytelling experience that brings to life the brand’s literary roots. A set of specially created fragrance books invites consumers to discover Serge Lutens’ best-selling products – opened like a real book, each page showcases a key fragrance through a scented blotter adorned with a short story, which can be taken home as a memento.