19 January 2019

Romeo Santa Maria

Awake the soul of the elegant Milanese leather goods brand

A symbol of Milanese elegance and chic since the 1950’s, the high-end leather goods label Romeo Santamaria is bought out by the Korean group Shinwon. The group chooses centdegrés to proceed to the label’s revival and to renew its vitality.

A logo inspired by the Duomo de Milan’s rose windows is created to anchor it to its origin and a typeface both contemporary and inspired by elegant and traditional Italian calligraphy is used to set a reference of time for the brand. Fresh and subtle colors bring it a youthful face-lift… centdegrés awakens the sleeping beauty with passion, by rethinking its identity and recreating codes applicable to its products, in stores and as communication tools.

Helena Rubinstein

Helena Rubinstein

Ganjam

Helena Rubinstein