1 December 2020

OJAR

Beyond a perfume brand, a lifestyle

OJAR is a new fragrance brand, founded by Sheikha Hind Bahwan, it draws its inspiration from its «beautiful Oman» origin. Created as a statement of modernity, the brand reveals the power, the character, and the fragrance expertise of the region in an innovative & contemporary way.

« Perfume is a lifestyle, a signature that you bring wherever you go. » Hind Bahwan, OJAR founder

In collaboration with OJAR team, centdegrés has created a brand identity telling an authentic & sensorial story. The name OJAR comes from the word Hojari, the finest quality of Frankincense resin located in Oman’s Dhofar mountains. A vibrant metallic blue, as the color signature, reveals and highlights the brand character, to immerse into the Oman blue landscape. A journey between sea and sky.

AN ICONIC DESIGN SIGNATURE FOR THE HERO PRODUCT

The brand fragrance ritual starts from the hero product line, the iconic « Absolute ». A collection of perfume oil that reveals the perfect fusion of ingredients & fragrances from East to West in a very modern and inspiring manner. An innovative and smart design with an elegant and chic gesture to sign this exceptional object of daily pleasure.

«After 2 years of collective intelligence with OJAR & centdegrés teams, the iconic nomad object is born. » Elie Papiernik centdegrés Founder and Creative Director

AN ICONIC & NOMAD DESIGN

A sleek design to create and shape this signature bridge between a traditional ritual and a modern nomad lifestyle. An innovation of use, through the emblematic cap unvealing two gestures to discover the fragrance oil. A traditional ritual with a glass stick that you dip in the oil and a more contemporary ritual with the nomad roll-on. A unique format which reveals your personal scent everywhere you will be.

«BEYOND A PERFUME BRAND, A LIFESTYLE» OJAR

RE(S)CENT

OJAR