Campaigns with no compromise in Bologna
Living proof that it’s possible – centdegrés did it! A non-chemical shampoo with a strongly reduced impact on the environment, entirely manufactured in the region of Milan using all natural ingredients and conditioned in a trendy bottle made from recycled plastic bottles, super compact in size to reduce space during transportation, proudly emblazoned with the name of the project.
“NO.CO.” means NO COmpromise and no small talk; proof that a new type of cosmetics is indeed possible. True to its values, and in only 4 months, centdegrés was able to count on collective intelligence and assemble a team of enthusiastic and ambitious partners alongside Cosmoprof to experiment and demonstrate in real time that if you want it badly enough, you can do it. Creating differently, using clean and natural formulas, environmentally-friendly packaging, produced locally and with a minimal carbon footprint is not only possible but also exhilarating! NO.CO is an activist and pragmatic project, invested and ambitious that claims and proves in a concrete way that we can consume differently. The product will be presented next March at the Cosmoprof show in Bologna. Visitors will be encouraged to bring their own empty bottles to participate in the recycling and transformation process proposed by the factory of the NO.CO Project stand and discover the final result: a pioneering shampoo of a new age. After In’pressivenails, Powderful, Blend’it and Skintonic, the Cosmpoprof–centdegrés partnership, accompanied by Verve for packaging, Alimpet for recycling, Cosmoproject for the formula and Omas for the machinery – continues to innovate and excite the cosmetics industry, one show after another. To be continued…