9 March 2022


Centdegrés is a brand intelligence and creative agency.

Our leitmotiv at Centdegrés is this: strategy and creativity can’t be divided.

Our brand intelligence department is a team of passionate people that work with you and for you to build or boost your brands.  By developing the most inspiring and compelling strategic models, we help you win you battles and make sure that what we create together is always worth talking about.

The mythical English brand MG MOTORS, integrated the bosom of mastodon of Chinese electric cars: SAIC. The group wishes to revolutionize the European electric mobility market with vehicles combining performance and accessibility.

Centdegres helped this mobility giant by building a messages model offering to the English’s favorite, the image of a sporty and fun car with the electric know-how of China.

Our brand intelligence experts created “Passionately electric” not as a claim but as a guiding big idea that drives the development and core essence of all the operational guidelines of MG MOTORS.