MARTINI MINI

Martini launched Mini Martini, and asked centdegrés to create a “tasting kit” with new format for the well-known aperitif. They wanted to create the circumstances for pleasure, to make the moment sacred, to create a ritual. They wanted to make a client seeing the Mini arrive for his neighbor at a nearby table desire it, and order it for himself… The set comprises a tray carrying the Mini bottle, two phials for the ingredients of a cocktail, and a little dish of cut up fruit. This object of ritual is designed in transparent resin, which fades into the background next to the iconic Martini bottle and sets it off. One desires it with the eyes, before tasting it. For the press launch of Mini Martinis, the agency designed a boxed set like a contemporary jewel box, in an Italian crimson red…