MANISH ARORA – READY TO LOVE
The famous Indian fashion designer Manish Arora launched his first perfume, “Ready to Love”. Known for his exquisite craftsmanship and unique play on colors, his designs are inspired by Indian heritage, with a contemporary twist.
The fragrances are resolutely modern, intense and inspiring, just like the love they embody. centdegrés was happy to accompany this brilliant artist in the creation of his perfume, and proud to see its huge success globally and in particular in China.
"Cosmetics and fragrance are relevant entry points for luxury fashion brands. For fast-fashion, it is a good way to strategically diversify the brand portfolio. Beauty and fashion complete each other," says Matthieu Rochette-Schneider, General Manager of centdegrés GreaterChina ad SouthEast Asia.
For centdegrés, fashion brands willing to launch a beauty line need to be careful in the choice of partner/supplier. The quality of the cosmetics/fragrance is indeed critical since it reflects the brand image. Therefore, no compromise can be made on design aesthetic, formulas and user experience. The choice of pricing and distribution should also be consistent with the brand’s identity.
