Make B., Boticario’s high-performance makeup line, has a new face. Even more elegant and sophisticated packaging, evolved formulas and repaginated concept are the most obvious new features of the line, but they do not alter its essence – the role of connecting the urban consumer with the newest in the world of makeup, beauty and behavior . And the first big update to Make B. happens in style. No one less than Gisele Bündchen (or just Gisele, because she dispenses surnames) comes as the star of the campaign. In his 23-year career, this is the first time Gisele signs a contract with a Brazilian cosmetics company.