Laomiao NANJING
Light luxury retail store of Chinese traditional jewelry brand
Selected as China time-honored brand, Laomiao is one of the most iconic Chinese jewelry brands. It is famous for carrying good luck and fortune through its jewelry pieces.
centdegrés created its new “affordable luxury flagship store”.
Drawing inspiration from the five lucks of fortune, success, longevity, happiness and treasure, the new luxury concept store brings to consumers a unique shopping experience mixing Chinese traditional elements and modern shapes and colors.
centdegrés revamp the brand identity and move closer to younger consumers.
