LACOSTE – L.12.12
The L.12.12 polo: the symbol of an athletic lifestyle invented by René Lacoste
When legendary tennis player René Lacoste reinvented his outfit to win with poise and style, defying the conventions of the 1920s, did he have any idea of the impact he would still have today on the lifestyle of an entire generation?
His stroke of genius: the creation of the iconic white ultra-comfortable polo shirt with short sleeves in petit piqué cotton for freedom of movement. Not to mention the famous embroidery that makes it instantly recognisable. Why the crocodile? This nickname ‒ coined by an American journalist because of his tenacity on the court ‒ stuck so well that the sportsman made an emblem of it.
Worn in a chic, casual, urban way, and featuring the crocodile, the white polo shirt is always on the move. Timeless, it freely reinvents itself with new cuts, fitted or oversized or even worn layered, under the impetus of Louise Trotter. The Creative Director of the Maison Lacoste knows better than anyone how to combine comfortable streetwear pieces with boldness and creativity, never losing sight of a certain sense of elegance. Having left the tennis courts to win over the city, the crocodile has become the rallying sign of the new generation. Each with their own codes, each with their own style.
L.12.12, the art of reinvention
The iconic Eau de Toilette for men is now complemented by two new, more intense Eaux de Parfum. Same name, same codes. The L.12.12 fragrances are worn like the polo shirt, on the skin, adding an extra layer to each style.
The iconic bottle is reinvented
The spirit of the polo shirt is omnipresent on the new bottle that has been entirely redesigned and brought as close as possible to its model by centdegres.
As well as its polo shirt shape, the famous petit piqué is another essential element, on the front of the bottle.
Recognisable at first glance: the metallic ring, which takes on a darker shade depending on the fragrance contained within. Meanwhile, the embroidered crocodile on the polo comes in grey or pink for the Eau de Parfum or in iconic green for the Eau de Toilette.
