Just like recess
Generation after generation of French youngsters have run around in these all-terrain shoes. Having grown up, they have in turn offered these mythical boots decorated with a small flower to their children, on small red dot under the left sole, and a small green dot under the right sole. Therefore, when in 2009 Kickers requested centdegrés’s help in reviving and deploying the brand, the whole team reverted to childhood. Coloring crayons, black boards, house trees and a thousand other creative and sparkling details: stemming from happy memories, the agency has imagined a complete story telling scenario, childlike and colorful, convivial and warm, at the image of the values of the brand. A beautiful identity, solid and trans-generational, creative like a recess court, intensely deployed in the big Parisian flagship and in about 20 stores in France and abroad, to anchor the brand in its history and offer to the visitors a wonderful trip back in time, strait back to their childhood.