How to underline the life, the nature and the humanity of a brand that is a priori very technological? Kapsera produces biodegradable capsules that allow farmers to diffuse natural micro-organisms at exact doses in their fields.
Centdegrés has tasked itself with accompanying this flagship of French innovation of which the visual identity and the brand’s universe did not reflect its most important values. First by encouraging Kapsera’s teams to stand firm in their passionate activism. Then by fueling the simple shapes of the logo with vibrant colors: a deep green to represent nature, an intensified blue for the future and a beautiful, vivacious and optimistic orange to replace the original color gray. Finally, by infusing the visual universe of the brand with humans, nature, life and real stories through images captured by the centdegrés production team, so that it finally shows itself as it is.