Jin Liu Fu
“Design Baijiu” New Generation
Jin Liu Fu and centdegrés together created the “design baijiu” new generation.
To make the Baijiu trendy and inspire the newest generation, Jin Liu Fu decided to reinvent its collection and make it design. It aims to be artistic, international and young.
The new era of Chinese Baijiu trends starting with love from young generation. Both the cap and the bottle designed are made to be innovative while keeping up with tradition.
The cap is designed with 36 sections, each sections is made with a radian equally of 10 degree. The concept of the bottle comes from an old Chinese poem symbolizing friendship — “feel like old friends at the first sight”. Looking like a waterfall, the 60 lines on the bottle are falling like water, nature and smoothly! The packaging makes it also very convenient when holding the bottle.