IMI’S by AIMER
The new dynamic and young underwear brand
Together with centdegrés, AIMER Group launched IMIS new brand positioning, revamping, VI and retail. Definitely urban and dynamic, IMIS is an affordable light luxury underwear brand of Aimer group
The New Visual Style Expresses The Following 3 Core Facets:
IMIS revamp adopts bold, neat & clean fonts with the orange touch to express youth and vitality. The color block, as a strong visual mnemonic, embodies the core values of the brand personality: “ BE YOURSELF. ”
RETAIL DESIGN
In collaboration with centdegres, IMIS has just launched a newly revamped retail concept: IMIS+ concept store.
Creating a trendy lifestyle store – IMIS+ concept store for young girls. The overall design of the store is light gray, full of future and sense of science and technology. The store is equipped with 3 kinds of fashionable color blocks to make the whole store bright and lively.
With modern and fashionable design tools, electronic technology elements and music interactive wall, the brand can generate smart interactions with the new generation of consumers and create a trendy shop that young people like!
