"Pixel" merchandising concept
At the era of digitalization, Hermès presented its SS17 Accessory Collection in Shanghai and Beijing, through a pixelized merchandising concept. Based on Hermès Yearly Theme “Object Sense”, the design offered playful and product-focused displays in an innovative way. The combination of pixel units, symbol of new technologies, with simple and clear red, yellow and blue primary color blocks created a fun and modern atmosphere where Hermès Collection pieces were subtly brought out.
Visitors were taken on a creative journey to explore Hermès precious world and exquisite craftsmanship.