Hermès

In association with RDAI, the architectural bureau of Hermes, centdegrés designed the new points of sale for Hermès fragrances with the aim of rendering a strongly distinctive design.

A unique olfactory experience lies at the heart of each site, which was created to reflect a momentary pause from reality. The experience highlights the brand’s expertise in perfumery. Before being confronted with the bottles of perfume, the images and the story behind each fragrance, the client experiences the scent and can slowly discover and reflect on its nuances thanks to signature Hermès bracelets.
The first point of sale was introduced in the Printemps Haussmann department store. The concept was then developed and adapted for other big department stores and duty free retail.