18 February 2019

Gilded Cage

Co-creation of the cosmetics brand

It all started with nothing but an Australian individual, passionate about feminine -and diverse- beauty that was on the lookout for an agency with which to co-create Gilded Cage, a new beauty and cosmetics brand both modern and unique.

Rhys Williams met centdegrés two years ago during the Cosmoprof event in Hong Kong. The two embarked in an out-of-the-ordinary adventure: creating a brand from A to Z with rare and different products. All of the agency’s skills were called upon in this project, from the graphic design, to digital input, strategy and production. centdegrés worked on the logo design, brand platform, packaging concept, creative direction, audiovisual production and digital activation… following two years of intense brainstorming and the collaboration of centdegrés and Rhys Williams, Gilded Cage was officially launched December 2015 by featuring a first line of gorgeous lip shades and eye-shadows available online.

For centdegrés, Gilded Cage is a wild and wonderful adventure that has only just begun and that the agency hopes to continue and renew elsewhere with the same pleasure and joy.