22 February 2019


New ID and retail for the oriental luxury brand

For this new Oriental Fragrance Concept, Chalhoub Group asked centdegrés to create the product packaging and store concept for this new experience. Considering the fragrance not as a product but as a precious object coming from Middle-Eastern culture and heritage.
A new brand which allows to propose a full range of products highlighting the main type of perfume usage in the region: layering rituals; all within the context of a sublime shop.

A new perfume story which respects this heritage while proposing a new and more contemporary vision to attract traditional and new consumers.

A new concept for the Middle-East: to create a contemporary vision of the traditional oriental perfume.Centdegrés has developed the design for the products packaging and for the store, in collaboration with Chalhoub Group. A strong design signature mixing a contemporary & pure shape with oriental generosity.

A consistent range of products including EDP, Oil, Shower gel, Body cream and Body oil to invite the consumer to live a full fragrance ritual. A complementary offer with Bokhour, Dokhoun, Argawood has been developped to make Ghawali a strong olfactive signature.

To highlight the Ghawali offer, centdegrés designed with Chalhoub Group a luxurious contemporary oriental concept store. From the entrance the visitor is attracted by the Ghawali sculpture, representing the perfume’s essence. All the consumer path has been studied to appreciate the range of the products discovery according to the ritual of layering. At the back of the store, like a secret room, two majestic doors let consumers discover a unique Bokhour room where they can enjoy the power of these captiving fragrances. Discover the first Ghawali shops at Dubai – Festival City & City Walk – Dubai.

4 other shops in KSA are opened since August. Visit the Ghawali shop on the brand website: Ghawali Journey.