FRADORE
A PRETTY SHEATH
A portable body perfume, affordable but of good quality, contained in a beautiful rechargeable bottle that is so stylish and so pretty that we cannot live without it: Fradore wanted to give, as fast as possible, a familiar allure to its latest creation which was a little too pop, to better accommodate the age of the young women and men who know the brand and who are used to its superior quality. No sooner said than done. Within hardly three months, centdegrés’s teams had found a technical and innovative solution of much finer quality to allow for a more intuitive re-fill of the product. It had also padded the sheath with plastic and silicone so it could keep its grasp and emit a pleasant sound once it is pressed. New graphics and colors – champagne and gun metal – chic and modern, were used, and a small nook was added where a personal amulet could be attached. Finally, countless ways were imagined to inspire the want to customize and collect these desirable objects.