DIPTYQUE

As part of our strategic and conceptual support, our goal was to define the concept of the fragrance “L’Eau Papier.”

Our expertise in China, acquired over the past 30 years, was a crucial asset for this project.

It was necessary to envision a concept that would be appealing to both Chinese and French consumers while respecting Chinese culture and avoiding French stereotypes.

We drew our inspiration from “Xuan paper,” a Chinese paper known for its intricate craftsmanship with 100 steps. It is renowned for its distinctive fragrance and cultural significance.

We created a concept that highlights the authenticity, cultural pride, and refinement associated with Chinese culture.