How can you discover a new parquet collection, truly seeing the real materials and nature of the products in the same easy way one would leaf through a catalogue? This is the challenge that centdegrés took on, requested by Décoplus: the goal was to make a fluid and intuitive boutique experience for visitors, allowing them to touch, compare and visualize the multitude of possibilities offered by the brand.
The agency designed large workshop-style furniture pieces with drawers that visitors can open and close like an interactive catalogue. A turnstile showcases parquet panels that visitors can easily browse through in a warm and welcoming atmosphere resembling an artisan’s workshop. The first redesign has been made to the brand’s flagship boutique in Lyon before being deployed in the brand’s 25 other retail points.