Cote des Roses – ‘Fall in Love’
Pop-up corner to celebrate MAF in Shanghai
Cote des Roses is taking China by storm with its brand new visual identity and ‘Love is declared’ campaign!
Acclaimed on five continents, Cote des Roses is desired for its bottle and builds loyalty thanks to the wine’s much-appreciated profile. Consumers’ reactions have shown how much Cote des Roses inspires creative minds, including centdegrés’ team in China!
We chose to accompany this spontaneous brand and express its creative movement through the creation of a pop-up corner at K11 (Shanghai most prestigious art+shopping center) by combining the symbolic power of the rose, evocative of love, with the digital power of the new generation. The pop-up took place during Mid-Autumn Festival and received the visits of various KOLs, KOCs and media.
