Cosmoprof Asia 2016 – IN’pressive Nail
In’pressive nails, how collective intelligence creates a stunning nail polish. Collaboration with Fiabila & Pochet
The in’pressive nails project has been possible thanks to the In’pressive technology developped by POCHET (french glassmaker) and invented by centdegrés. The concept is to bring the story to the heart of the product, where its precious content remains. It is a dream to be able to design the content and not only the packaging!
In’pressive nails is the result of a collective creation process between Cosmoprof, the event organizer, Pochet, the glassmaker and Fiabila the nail polish supplier. Innovation was the objective and we wanted to design the product starting from the formula. Fiabila created exclusive nail polishes with active ingredients from fruit benefits. This way we made a design that illustrates the story very clearly and very poetically in a very luxurious packaging .