With the collaboration and expertise of centdegres, Luxepack Monaco 2021 dedicates an operation to China.
This operation is “China Key”, an experience destined to enlighten the visitors of the salon to this strategic market, through Luxepack’s point of view.
We offered three exclusive experiences on site:
A conference on Chinese clients and the keys to a successful product development. Elie Papiernik, our CEO was joined by Jonathan Siboni, CEO of Luxurynsight and Chunjiayi Victoire Yang from Aptar. All three speakers discussed the creative guidelines to establish for brands that want to succeed in China.
A Red Box offering the opportunity to visitors to have a chat with true experts of the Chinese market. People from all domain (law, data, retail etc) donated their time to European brands that wanted to learn more about China and how to best expand their business to this country.
Every visitors could enjoy an exhibit of product designed exclusively for the Chinese market and left the booth with our 100 Reds of China book.