BADOIT ROUGE
Let audacity sparkle
We had already redesigned the bottles of Badoit, Evian group’s precious flagship product: gone were adhesive labels ; from now on, logo and information were directly screen printed on the bottle that was lightly tinted in green and enlightened by a few red bubbles to bring together happiness, elegance and lightness. When, in 2004, Badoit entrusted us with the creation of the packaging of it’s new water, that sparkled even more intensely, we imagined the unimaginable: drawing inspiration from the logo’s red bubbles to propose a strong and explosive bottle. Mineral water in a red bottle, an unprecedented dare! After having had it tested by its consumers, Badoit had the audacity to approve of our design. The revolutionary intensity of Badoit Rouge, that which no one would want to be deprived of, was thus durably imposed.
