Since its inception, Omanluxury has captured the elegance of Omani perfumery, blending traditional incense and spices with a contemporary edge. Rooted in the country’s rich olfactory heritage, the brand sought to expand beyond regional borders while preserving the authenticity that defines its identity.​

Centdegrés partnered with Omanluxury to refine and elevate the brand’s essence, ensuring it resonates with a global audience. The collaboration began with the design of a signature bottle—a timeless vessel that encapsulates the spirit of the brand. Elegant lines, intricate details, and a refined material palette transformed the bottle into a bold emblem of the brand’s DNA.​

Beyond packaging, Centdegrés redefined Omanluxury’s retail experience, creating a store concept that seamlessly merges Omani natural heritage with modern aesthetics. Every detail, from architectural elements to in-store storytelling, was meticulously curated to immerse visitors in the fragrances’ signatures while transporting them to the Oman scenery.​

The brand revamp was guided by the ambition to enhance its storytelling, elevate its positioning, and expand its international reach while staying true to its roots. ​