Centdegrés partnered with Shoppers Stop to reimagine their private label beauty brand, Arcelia, into a celebration of modern femininity and timeless elegance. Designed for the contemporary woman who seeks beauty beyond functionality, Arcelia’s color cosmetic line transforms daily essentials into coveted treasures.

The branding and design journey began with a vision to elevate Arcelia’s beauty products into “Objects of Desire.” Centdegrés drew inspiration from tessellations and reflections, blending geometric harmony with a classic black and gold palette. This sophisticated design language evokes a sense of luminous allure, seamlessly merging opulence with practicality. Each product was designed not just as a tool but as a cherished accessory—a jewel for the modern woman’s purse.

From rich gold accents on packaging to sleek, symmetrical motifs, the products reflect a bold, confident personality. The design also stands out on retail shelves, capturing attention and embodying the aspirations of Arcelia’s target audience.

Arcelia is more than a makeup line—it’s a lifestyle statement. With every product, Centdegrés crafted an experience that celebrates individuality, elegance, and luxury, ensuring that Arcelia resonates as both an emotional and aesthetic choice for its consumers.