The jewellery house Korloff has always embodied a bold and unique spirit. To enhance its appeal and modernize its image, Centdegrés redefined its brand positioning based on three core pillars: passion, generosity, and singularity.

This comprehensive rebranding resulted in a refreshed visual identity, including a modernized logo, the creation of a signature symbol and pattern, the development of an exclusive typography, and the harmonization of all communication materials, from packaging to retail displays. A tailored digital strategy was also implemented to strengthen the brand’s connection with its audience and establish its presence in the contemporary jewelry world.

Through this transformation, Korloff reimagines its vision of luck and confidently steps into a new era, staying true to its pioneering spirit.